Pemat-Concrete mixer in hand luggage

Virtual & Mixed Reality for every business

Pemat-Concrete mixer in hand luggage

To transport screws or jewellery to customers in meetings is no logistical problem. Everything usually fits in a suitcase or on an exhibition stand. The situation is completely different when companies that produce large machines or entire plants want to present their products. Concrete mixers, for example, fit poorly in hand luggage. Or do they?

When Thomas Stahl and his colleagues present their products in the Emirates, in Oman, in India or anywhere else in the world, everyone is on fire. The huge mixers and mixing plants that Pemat GmbH produces and sells worldwide are carried by the company manager and his employees in their hand luggage. Of course only in the metaphorical sense, because by using VR technology he can not only visualise them from anywhere, but also bring them to life. Performance and show effects are not left out: Whoever puts on the VR glasses can not only view and walk through the mixing machines in full life size, but also perform a breathtaking virtual stunt at the end of a virtual tour. Of course, if he dares. “We deliberately built in this little thrill,” says Thomas Stahl, “that’s where most people get soft knees. It’s totally fun and we stay in the memory.”

Read the whole showcase here