The XR Blog

Making Brands Come Alive in XR

Control cabinet training without power failure in Virtual Reality

When it comes to training employees, most people think of classrooms with computers or boring e-learning questionnaires. Virtual reality is changing this in companies. For Pfalzwerke Netz AG, the high-tech start-up ZREALITY has developed a training solution for training at medium-voltage switchgear, thus opening up undreamt-of opportunities for the company in the training of employees.…
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Choose terrace slabs without having to go to the DIY store

Presenting concrete products is a great challenge for manufacturers and the trade. Manufacturers offer the end customer a large variety of variants which are difficult to present in exhibitions. Therefore, Lithon+, market leader in concrete products, has developed the world’s first Virtual Reality concrete product configurator with the XR High-Tech-Startup Zreality GmbH. Read the full…
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How to calculate ROI for your Virtual Reality applications in Marketing

Many decision makers in Enterprises are still uncertain, if they should invest in Virtual Reality and how fast the investment will pay off. This article will outline a simple calculation any business owner or marketing stakeholder can use to calculate success and ROI of VR applications. First you need to identify the target group you…
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Top 5 things to consider to use Virtual and Augmented Reality in Marketing

We talk everyday with businesses who are fascinated by the possibilities of Virtual and Augmented Reality (VR/AR) in Marketing. Here are some of the biggest takeaways and some guidance on what to consider when using VR best for your own marketing strategy: #1 VR (and AR) is here to stay and no short term trend…
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Our Top 5 WebVR Sites

Dear all, today we would like to give you our pick of some of the best WebVR experiences available, which are not just 360 degree videos tours. #1 ZDF Digitale Kunsthalle This project is one of the most sopisticated WebVR experience we experienced to date. You can visit a musum in WebVR which showcases 3…
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Effects of Augmented Reality on Social Interactions

What the market needs first is string innovation in VR and AR glasses. They need to become smaller, mobile and easier to use. For decades now the term Augmented Reality (AR) has been used to describe the technology that allows it users to see and interact with computer generated content superimposed on a real world…
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Meet us on industry leading conferences in May and June

European Communication Summit May 23+34 in Berlin Visit our booth or be inspired by the keynote of our CEO Michael Neidhoefer: Another kind of storytelling: exploring the potential of VR and AR as communication channels Virtual, Augmented and Mixed Reality Headset Sales are steadily increasing and brands need to start preparing for an Internet which…
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Pemat-Concrete mixer in hand luggage

To transport screws or jewellery to customers in meetings is no logistical problem. Everything usually fits in a suitcase or on an exhibition stand. The situation is completely different when companies that produce large machines or entire plants want to present their products. Concrete mixers, for example, fit poorly in hand luggage. Or do they?…
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Corporates, have more courage! – Interview with 5-HT and BASF

What is the potential of connecting young and established companies? In an interview with colleagues from BASF and 5-HT, our Head of Marketing and Sales discusses how the parties work together and the opportunities they have. “When the right partners meet, innovative ideas can be implemented – even in a protected space. This is how…
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Bringing brands to life

The startup ZReality offers virtual worlds made to measure “Virtual reality” is regarded as one of the most forward-looking technologies on the market; it has great potential, not only in the entertainment sector, but also in advertising and product design. Manufacturers such as Audi and Volvo are leading in this field: Instead of presenting a…
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